Designed brand logo and determined typography and color palatte
UX Foundation
Created a sitemap and user flow to determine structure of the app and then sketched screens
UI Design
Designed high-fidelity mockups and interactive prototype
Brand Strategy
Defining what Evergrow stands for and how it communicates.
Mission Statement
To help plant lovers easily track and care for their plants so they feel confident and successful in helping them flourish.
Brand Pillars
Tone/Voice
Our voice is warm, encouraging, and approachable—always here to guide, successful in helping them flourish.never to judge. We avoid technical jargon, keeping things simple and understandable.
Brand Identity
Translating the brand strategy into a cohesive visual system
Logo Design
This logo represents growth and care while maintaining a friendly, modern presence across digital experiences.
Typography
Color Palette
UX Foundation
Defining the product structure and user flows to create an intuitive experience.
Sitemap
User Flow
UI Design
Bringing the experience to life through polished visuals and interactive prototypes.
Components
Wireframes
Final Design
Final designs focused on personalization and actionable plant care.
Personalized Onboarding
Guides users through a tailored onboarding experience that adapts to their plant type, environment, and care needs.
Daily Tasks & Specific Care Instructions
Provides clear, actionable tasks and plant-specific care guidance to support consistent, successful growth.