EverGrow
Designing EverGrow’s brand and product experience to simplify and support everyday plant care

Project Overview

A plant care app that helps users nurture plants through personalized guidance and intuitive tracking.

My Role:  Brand + Product Designer

Key Principles: Brand identity, UX Design, UI design, IA, wire-frames, Prototyping

Process

Branding Strategy
Defined mission statement and brand values
Branding Identity
Designed brand logo and determined typography and color palatte
UX Foundation
Created a sitemap and user flow to determine structure of the app and then sketched screens
UI Design
Designed high-fidelity mockups and interactive prototype

Brand Strategy

Defining what Evergrow stands for and how it communicates.

Mission Statement

To help plant lovers easily track and care for their plants so they feel confident and successful in helping them flourish.

Brand Pillars

Tone/Voice

Our voice is warm, encouraging, and approachable—always here to guide, successful in helping them flourish.never to judge.  We avoid technical jargon, keeping things simple and understandable.

Brand Identity

Translating the brand strategy into a cohesive visual system

Logo Design

This logo represents growth and care while maintaining a friendly, modern presence across digital experiences.

Typography

Color Palette

UX Foundation

Defining the product structure and user flows to create an intuitive experience.

Sitemap

User Flow

UI Design

Bringing the experience to life through polished visuals and interactive prototypes.

Components

Wireframes

Final Design

Final designs focused on personalization and actionable plant care.

Personalized
Onboarding

Guides users through a tailored onboarding experience that adapts to their plant type, environment, and care needs.

Daily Tasks & Specific Care
Instructions

Provides clear, actionable tasks and plant-specific care guidance to support consistent, successful growth.